Hallmark Cards’ Kaleidoscope adds a new unique door.
When Hallmark Cards’ interactive art studio needed a door to open into a new expanded exhibit space my imagination took over. I set out with pencil and paper in hand sketching away until a grinning character, I named E-Door, was born. “E-Door,” pronounced eeee-doooor, stands for “entrance” and “exit” door. This 9-foot B&W painted-wood, one-arm, waving-welcome-portal (say that ten times fast!) smiles at every guest who passes through its gateway.
I know you have heard it takes a village to raise a child. Well, it takes three villages of engineers, woodworkers and laser cutting specialists to build this one-of-a-kind door. The following video and photos show the parts, pieces and a few of the many team members who helped in the creation of the giant door.
My original E-Door sketches.
Friend, John Bergin, translates my design into a jigsaw puzzle of strategically placed pieces. The layers, marked by color, make up the door's internal skeleton.
Hallmark design technician, Dean Donnell, prepares John Bergin's illustrator documents for laser cutting 3/4 inch plywood.
Hallmark technician, Curtis Woods, supervises laser cutting of E-Door plywood parts.
Kaleidoscope employee, Darrel Harden, installs 1-1/12 angle iron door panel brackets.
8X10 foot finished doorway is open for business.
Annually, 175,000 guests pass under E-Door to and from Kaleidoscope's art studio.
*Video produced by Henry Bergin and John Bergin.
*Blog photography and video stop motion animation photography by Chris Duh