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Hallmark Cards’ Kaleidoscope adds a new unique door.

When Hallmark Cards’ interactive art studio needed a door to open into a new expanded exhibit space my imagination took over. I set out with pencil and paper in hand sketching away until a grinning character, I named E-Door, was born. “E-Door,” pronounced eeee-doooor, stands for “entrance” and “exit” door. This 9-foot B&W painted-wood, one-arm, waving-welcome-portal (say that ten times fast!) smiles at every guest who passes through its gateway.
I know you have heard it takes a village to raise a child. Well, it takes three villages of engineers, woodworkers and laser cutting specialists to build this one-of-a-kind door. The following video and photos show the parts, pieces and a few of the many team members who helped in the creation of the giant door.


My original E-Door sketches.

My original design translated by friend, John Bergin, into a jigsaw puzzle of interconnected pieces.

Friend, John Bergin, translates my design into a jigsaw puzzle of strategically placed pieces. The layers, marked by color, make up the door's internal skeleton.

Hallmark design technician, Dean Donnell, prepares John Bergin's illustrator documents for laser cutting 3/4 inch plywood.

Hallmark technician, Curtis Woods, supervises laser cutting of E-Door plywood parts.

Kaleidoscope employee, Darrel Harden, installs 1-1/12 angle iron door panel brackets.

8X10 foot finished doorway is open for business.

Annually, 175,000 guests pass under E-Door to and from Kaleidoscope's art studio.

*Video produced by Henry Bergin and John Bergin.
*Blog photography and video stop motion animation photography by Chris Duh

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Kelly Johnson - May 22, 2011 - 7:07 am

I think your behind the scene videos are such a rich addition to the finished artwork. Letting the average Joe person glimpse in these small vignettes a fraction of what it takes to create pieces of artwork. Thanks for sharing!! I am eager to walk through this way cool portal.

Chris - May 21, 2011 - 8:52 pm

Too many projects so little time. I’m am so happy to be digging in the dirt today and watching Ashton soak up the sun.

Chris - May 21, 2011 - 8:50 pm

Why thank you amazing sis! There is a lot of interesting projects going on. Hopefully I will be able to keep up on blogging about them.

Meghan - May 21, 2011 - 7:58 pm

Big Bro

E-Door is so cute!!!
I am so proud of you and your amazing talent. Kaleidoscope sure is lucky to have you!!
Love, your lil’ sis.

mary kinney - May 21, 2011 - 5:46 pm

Chris, that door screams Welcome to the most exciting and creative adventure beyond this door! Amazing.

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